The very best of the UK pet industry came together last night (Thursday 6 November) for the Pet Industry Federation (PIF) Awards 2025, held in Associations with Natures Menu at the DoubleTree by Hilton in Stoke-on-Trent.
More than 300 guests attended the glittering black-tie dinner and awards ceremony, which celebrated excellence and achievement across the full breadth of the pet sector: from retailers, groomers and daycare providers to manufacturers, suppliers and new businesses. The Awards were led by Nigel Baker, PIF CEO, with guest presenter, Simon Lewis of PBW News.
This year’s Awards featured a record 27 categories, reflecting the continued innovation, care and professionalism within the industry. New categories included Raw Store of the Year, won by Stefs Pet Pantry, and Best Newcomer, awarded to Alex Dimmock of Bella+Duke.
The prestigious Lifetime Achievement Award was presented to Gordon Thomas, long-time organiser of PATS, in recognition of his outstanding contribution to the UK pet industry over many years. Ahead of the Awards, guests raised their glasses to industry stalwart, John James, of James & Steel, who sadly died earlier this year. James & Steel were generous sponsors of the drinks at the Awards.
Nigel Baker, Chief Executive of the Pet Industry Federation, said:
“The PIF Awards are the highlight of our calendar and are a chance to recognise the passion, commitment and creativity that drive our industry forward. Each year the calibre of entries rises, making the judging process increasingly tough. What remains constant is the clear dedication to animal welfare that sits at the heart of every business represented.”
The Pet Industry Federation extends its sincere thanks to all sponsors for their continued support, in particular Platinum Sponsor, Natures Menu; and Headline Sponsors The Animal People Recruitment Company, Cliverton and Nutriment, and all the category sponsors, whose partnership made the event possible.
View all of this years winners here
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Jo Abraham
Dan Everett