UK Trade Delegation to SuperZoo 2026 

The Pet Industry Federation is working with SuperZoo to develop a new curated access programme for UK pet industry professionals attending SuperZoo in Las Vegas from 12–14 August 2026.

The programme is designed primarily for UK retailers, distributors, wholesalers, importers, buying groups and other trade buyers interested in sourcing new products, identifying potential suppliers and gaining a better understanding of the US pet market.

Rather than simply attending the show independently, participants will receive additional planning and co-ordination from PIF and SuperZoo to help them make more effective use of their time.

What is expected to be included?

Eligible participants are expected to receive:

• complimentary SuperZoo exhibit hall registration;
• a complimentary two-day education pass;
• registration and meeting-scheduling support;
• a pre-show “know before you go” briefing;
• a buying-interests questionnaire to identify priority categories and objectives;
• curated exhibitor, product and education recommendations;
• a tailored meeting plan, with relevant introductions where appropriate;
• access to the First Timers Networking event hosted by Pet Boss Nation;
• a guided show-floor tour hosted by NielsenIQ;
• access to the International Trade Center and its meeting facilities;
• an invitation to the SuperZoo Beach Party;
• UK delegate co-ordination and onsite PIF support; and
• an invitation to the private PIF UK/US Market Breakfast.

The private UK/US Market Breakfast is currently being developed but will bring together programme participants, UK exhibitors and invited US industry experts.

The session will focus on practical insight into:

• US retail and consumer trends;
• routes to market;
• sourcing and distribution;
• how UK businesses can approach the US market; and
• commercial opportunities relevant to UK buyers and pet businesses.

The breakfast will also provide an informal opportunity to network with US industry contacts and other UK delegates. Places will be limited and specific buyer or distributor meetings cannot be guaranteed.

Who is the programme for?

The programme is particularly relevant to:

• pet retailers and ecommerce businesses;
• distributors, wholesalers and importers;
• buying groups;
• businesses looking to source innovative products from the US;
• companies seeking greater insight into US consumer and retail trends; and
• UK pet businesses considering future commercial activity in the US market.

Programme fee

SuperZoo registration and education access will be provided on a complimentary basis to qualifying programme participants.

PIF will charge a separate small participation fee for the additional co-ordination, planning, tailored programme and onsite support. Full programme details and the final fee will be confirmed directly with interested businesses before they are asked to commit.

Travel, accommodation, insurance, meals and other personal expenses are not included.

Register serious interest

With the show taking place from 12–14 August, businesses interested in participating should contact PIF as soon as possible.

Completing the initial interest form below does not create a financial commitment. PIF will contact respondents with further programme information, eligibility details, the participation fee and a follow-up planning survey:

PIF/SUPERZOO Curated Access Programme  – Interest Form

About SUPERZOO

SUPERZOO is one of North America’s leading pet retail trade events, bringing together pet product manufacturers, retailers, distributors, buyers and industry professionals from across the US and international markets. The 2026 show takes place in Las Vegas from 12–14 August 2026.