Herbal pet care experts at Dorwest Herbs have launched a rebrand of their supplements, topicals and homoeopathics ranges’ packaging. The rebrand project was started 12 months ago, surveying existing Dorwest customers to gain valuable insight into what matters most to them in the world of supplements. Dorwest received nearly 1000 survey responses from Retail and Trade customers, partners and ambassadors, that they used to update the brand proposition and Dorwest customer profile.
Dorwest’s new look packaging encompasses all survey feedback with the exact same products and herbal expertise, with changes including:
- Stronger navigation through category icons to easily shop by condition.
- Bio-plastic tablet pots made from renewable plant-based resources.
- Clearer naming & new herbal illustration.
- Tweaked colour palette to signify product categories.
- Silver band for Expert Collection to signify flagship products.
Survey findings showed that sustainability is extremely important to customers and Dorwest is delighted to reveal the switch to Bio-plastic tablet pots made from renewable plant-based resources, striving for greener credentials alongside 100% plastic free delivery packaging. Managing Director Jo Boughton-White says: “The rebrand project has been crucial in evolving the look and feel of the brand, all thanks to customer feedback. We’re proud to have such amazing customers, some of which have shopped with us for over 40 years!”
As winner of Best B2C Performance for Pet & Livestock at the Direct Commerce Awards 2023 and Online Business of the Year at the PIF Awards 2022, the Dorwest brand continues to grow with recognised public acknowledgement for their impact within the pet industry.
To find out more about Dorwest Herbs, visit the NEW PIF MarketPlace
Loading content...
Dan Everett