Pet Industry Federation Awards Thursday 5 November 2026 DoubleTree by Hilton, Stoke-on-Trent
Celebrating Excellence in the Pet Industry
Welcome to the PIF Awards 2026. The Pet Industry Federation (PIF) Awards celebrate success across the sector, recognising the dedication, business growth, and passion driving the UK pet market forward. As the flagship event for the industry, the awards bring together established market leaders and rising talent. Whether you are a UK-based business, a local specialist, or an international brand operating within the British market, these awards are about celebrating your story and your contribution to the industry.
Applications for 2026 are officially open
The PIF Awards 2026 are presented in association with our leading Platinum Sponsor, Natures Menu. This year’s event is also proudly supported by our Headline Sponsors: Cliverton, The Animal People Recruitment Company, Mackle Petfoods, and Rosewood.
The gala evening takes place on Thursday 5 November 2026 at the centrally located DoubleTree by Hilton Hotel in Stoke-on-Trent, Staffordshire. This black-tie event brings the pet community together under one roof, providing a major national platform for attendees to reconnect and an opportunity for both domestic and international finalists to build their network alongside the best in the pet industry.
Awards Special Guest
We are delighted to announce TV vet, author, and broadcast presenter Dr Scott Miller as our special guest for the PIF Awards 2026.
Graduating from the University of Queensland Vet School before moving to the UK, Dr Scott has built a reputation as one of the most trusted voices in the veterinary profession. He is widely recognised for his regular appearances on ITV’s This Morning, his international TV series Vet on the Hill, his podcast My Pet Hates, and as practice principal of The Chobham Vet in Surrey.
Dr Scott will join us on stage on Thursday 5 November to co-host the ceremony, guiding guests through the evening and joining our category sponsors on stage to announce the 2026 award winners.
Why you should enter
Being shortlisted or winning a PIF Award delivers significant value. It is a proven way to build trust with customers, give your team a meaningful morale boost, and raise your brand profile across the wider pet sector.
As the only awards programme that fully encompasses all services, products, and functions of the pet industry, the PIF Awards are completely free to enter and open to all pet businesses alike, including both members and non-members of the Pet Industry Federation, as well as international brands trading in the UK.
With a diverse range of categories covering every corner of the pet market, there is an ideal category for every business, from independent local specialists and start-ups to established global manufacturers. Entries are simple to complete online, and every application is judged impartially by our independent panel of industry experts.
Entry deadline: Monday 7 September 2026
2025 PIF Awards Highlights
The PIF Awards night is a highlight of the year for the pet sector. To get a feel for the atmosphere, the high-profile networking, and the community spirit that defines the evening, you can look back at our highlights from last year. Explore our 2025 winners and browse through the official event gallery to see what the night is all about.
Feedback from the 2025 awards
Sponsorship Opportunities
Sponsoring a category or element of the PIF Awards 2026 offers exceptional visibility before, during, and after the event, positioning your brand directly in front of key decision-makers in the UK pet market.
While our Platinum and Headline slots are now secured, a select few event and category sponsorships remain available. Partnering with us is a practical way to show your support for the industry while connecting directly with over 300 pet professionals on the night.
Our packages are tailored to fit your specific business goals, but they do tend to sell out quickly as the event approaches.
Download the 2026 PIF Awards sponsorship brochure
If you are interested in becoming a sponsor for 2026, please contact Dan Everett at daniel.everett@petfederation.co.uk or call 01234 224507
Event Details:
Find the essential details for this year’s gala below:
- Event: Pet Industry Federation Awards 2026 (In Association with Natures Menu)
- Date: Thursday 5 November 2026
- Time: 5.30pm – 1am
- Venue: DoubleTree by Hilton Stoke-on-Trent, Etruria Hall, Festival Way, Stoke-on-Trent, ST1 5BQ
- Co-Host: Dr Scott Miller
- Format: Black-Tie Gala Dinner
We can’t wait to celebrate with you again on 5 November 2026.
Platinum Sponsor
Headline Partners
Official Drinks Sponsor
