Join industry professionals for two days of networking and insights at the Business of Pets Conference
*Save the Date – 16 & 17 June 2027 | Cranfield Management Development Centre

2026 Innovation Award Winner Revealed
The Business of Pets Innovation of the Year Award winner has officially been crowned following an intense live pitching session at Cranfield. Fourteen incredible finalists took to the stage during the conference this on 3 & 4 June to present their concepts directly to our delegates and sponsors. The live audience vote was exceptionally close, reflecting the high standard of entrepreneurial talent on display across the UK pet sector. Huge congratulations go to Only Rescues for securing the prestigious 2026 title with their outstanding innovation. We would like to thank all of our shortlisted finalists, our headline sponsors including Worldpay, and every delegate who cast their vote to help shape the future of our industry. You can click the winner's logo above to read the full press release and view the final standings.
*Save the Date – 16 & 17 June 2027 | Cranfield Management Development Centre, near Milton Keynes.
The Business of Pets Conference 2027 returns to Milton Keynes as the essential UK pet industry event for business resilience and sustained growth. Join us on Wednesday 16 and Thursday 17 June 2027 at Cranfield Management Development Centre for two days focused on navigating economic shifts and securing your future success.
*Dates subject to change
This event is built for pet business owners, startups, SMEs, and industry professionals. If you are seeking the strategies required to thrive in a competitive market, this conference provides the actionable intelligence needed to adapt and scale your business effectively.

Why Attend the Business of Pets Conference?
The conference offers a unique opportunity to gain knowledge and strategies that you can immediately apply to your business. This isn’t just a conference, it’s a platform for growth, learning and innovation, with a clear focus on practical takeaways that you can implement post-event.
Key areas of focus for the 2026 conference included:
Business Resilience and Strategy: Learn how to adapt your operations to succeed in the current economic climate. Discover proven strategies that lead to measurable results and growth that lasts.
Market Trends and Consumer Behaviour: Gain exclusive access to insights regarding the latest developments in the UK pet sector. Understand how to anticipate and meet the changing needs of pet owners.
Networking Opportunities: Connect with like-minded professionals, build partnerships and expand your network. The Business of Pets Conference is renowned for creating an environment conducive to forging valuable business relationships.
Practical Workshops: Participate in hands-on workshops that give you the tools you need to implement new ideas and strategies in your business.
Innovation of the Year Award: Be part of the excitement as we present the prestigious Innovation of the Year Award, celebrating groundbreaking ideas and advancements in the pet industry. This award recognises the exceptional contributions of companies and individuals pushing the boundaries of innovation. At least ten businesses will present their innovations to the live audience over the two days of the conference.
Innovation Showcase: Meet the 2026 innovation finalists who will be showcasing the latest products, tech and service innovations in the pet industry.
Exclusive Insights and Resources: Gain access to exclusive resources, case studies and reports designed to help you stay ahead of the curve.
There is so much to learn with two full days dedicated to helping your pet business grow.

Speakers & Programme Highlights
The 2027 Business of Pets Conference spans two days of sessions led by experts, compelling panels, and interactive workshops. We bring together leaders and innovators from across the UK pet sector to share expertise.

This year, our programme includes:
Keynote presentations on navigating economic challenges and emerging industry trends.
Panel discussions exploring AI, product development, customer engagement and more
Designed for pet businesses at every stage, from start-ups to established brands, the conference will equip you with the tools and connections to thrive in a competitive market.
View the 2026 programme here

What Attendees Said About the 2026 Business of Pets Conference
Don’t just take our word for it – here’s what past attendees have said about their experience at the Business of Pets Conference:
‘This was my first time at the conference and I had a great time – It made me really feel part of the PIF community and showed that many other business owners feel the same way in this difficult climate, making me feel less alone.’
The event was exceptionally well organised, and the quality of speakers was particularly impressive. The range of insights shared provided real value and demonstrated the strength and innovation within the pet industry. In addition, the conference proved to be a superb networking opportunity. The atmosphere encouraged meaningful conversations and connections across the sector, which is invaluable for continued growth and collaboration.’
‘I don’t think I’ve been to such a well organised event: from the envelope with my pass at reception to the smooth time keeping throughout the day — and the food was great too.’
‘It was a fantastic event again – always such a good vibe about it and the best networking!’
‘The networking opportunities were fantastic. The insights from industry leaders helped me take my pet business to the next level.’
‘I’ve attended many conferences, but this one really stood out. The content was relevant and the connections I made at the event have been great for my business.
‘It was a really fun day, was most excited to see the innovations presented – that was the highlight for me personally. Very well organised and well rounded couple of days.’

Innovation Award 2026 – Now Closed for entries
The Pet Industry Federation Innovation of the Year Award celebrates the most transformative products, services, and technologies shaping the future of the UK pet industry. We are looking for innovations that enhance pet care, improve the customer experience, and drive industry progress.
Learn more about the Innovation Award and discover the criteria behind this prestigious recognition.

Sponsorship Opportunities
Is your company passionate about driving innovation and supporting the future of the pet industry? Sponsorship opportunities for the 2027 Business of Pets Conference are available now. As a sponsor, you will gain exposure to a wide audience of industry professionals, pet business owners, and decision makers.
To discuss sponsorship options, contact Daniel Everett, PIF Operations Manager, at 01234 224507 or via email at Daniel.everett@petfederation.co.uk

Call for Speakers: Join Our 2027 Speaker Lineup
We are actively seeking dynamic speakers who can share their expertise on pet industry trends, business growth strategies and innovative solutions for pet businesses. If you are a thought leader or industry expert with valuable insights to share, we would love to hear from you.
We’re especially keen to connect with Angel Investors who can contribute to the Innovation Award winner by providing post-event support. If you’re interested in joining our roster of speakers, please reach out directly to Daniel Everett at Daniel.everett@petfederation.co.uk.
Book Tickets – Now closed for 2026
Tickets for the 2026 Business of Pets Conference are now available. Don’t miss your chance to connect with industry experts, gain valuable insights, and explore the latest trends shaping the pet sector. Secure your spot today and be part of the conversation driving pet business success.
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