Rosewood Pet Products, headline sponsors of the PIF Awards 2026, has expanded its functional dog treat offering with a refreshed range of collagen products designed for varying life stages.
The updated collection incorporates target-specific formulas, including Junior Dino Treats for developing puppies and a Senior Heart Rolls range designed for older dogs. The products are manufactured using a multi-stage production process that combines a collagen base with a meat-based coating prior to drying.
The range is positioned at accessible consumer price points between £2.50 and £3.50, backed by redesigned resealable packaging and simplified on-pack functional messaging.
Chris Brough, Managing Director at Rosewood Pet Products, commented on the launch, stating that the team has put a huge amount of work into developing a range that brings together affordable daily wellness, stronger shelf standout, and real innovation in collagen treats. He added that pet owners are increasingly looking for treats that do more, whether supporting joints, mobility, skin and coat, or overall wellbeing, and that the range has been designed to meet that need at accessible price points.
The range will receive its official trade introduction at the PATS exhibition at the NEC Birmingham, running from 27 to 29 September.
Rosewood Pet Products will showcase the new line on Stand O30 throughout the three-day event.
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Dan Everett