The Pet Industry Federation (PIF) is the UK’s leading trade association for pet businesses. We are committed to supporting businesses of all sizes, offering practical help, expert advice, and tailored resources to help them succeed in the dynamic and growing pet industry.
Who We Are
PIF represents a diverse range of businesses across the pet sector, from start-ups and small businesses to established organisations. We understand the unique challenges faced by business owners as they navigate an evolving market.
Our mission is simple: to help businesses and their owners thrive by providing the tools, guidance, and opportunities they need.
Whether you’re just starting out, scaling up, or sustaining a long-standing operation, PIF is here to support you every step of the way.
What We Do
We offer a comprehensive range of services designed to benefit both businesses and the individuals behind them:
- For Your Business:
- Practical resources to streamline operations, manage finances, and stay compliant with regulations.
- Expert advice on pricing, marketing, and business planning tailored to smaller enterprises.
- Access to workshops, training, and webinars to upskill your team and grow your business.
- For You as a Business Owner:
- Personalised support to manage the pressures of running a business.
- Guidance on leadership, time management, and achieving work-life balance.
- Networking opportunities to connect with other business owners for peer support and shared learning.
Support for Businesses of All Sizes
- Growth Opportunities: Insights and strategies to help businesses adapt and grow in a competitive market.
- Industry Advocacy: Representing the interests of the pet sector at a national level, ensuring all businesses have a voice.
- Networking and Collaboration: Forums, events, and communities to foster connections and innovation across the industry.
Who We Support
PIF supports a wide variety of businesses across the pet sector, including:
- Pet Retailers
- Groomers
- Manufacturers and Suppliers
- Kennels and Catteries
- Dog Walkers and Pet Sitters
- Pet Service Providers
- Legal and Media Companies
- Businesses Associated with the Pet Industry
- Overseas Companies Interested in the UK Market
No matter your size or focus, we provide the resources, guidance, and opportunities to help you succeed.
Our Vision
We envision a thriving, inclusive pet industry where businesses of all sizes can deliver high-quality products and services while maintaining the highest standards of care, professionalism, and innovation.
Join Us
Whether you’re a small start-up, a family-run business, or an established company, the Pet Industry Federation is here to support you. Together, we can help your business grow, adapt, and succeed in the ever-changing pet industry.
Member Reviews
I couldn't be more grateful for Rosie at PIF, Rosie has just been amazing and going above and beyond!
I am very passionate about my lovely business, and also get very overwhelmed by all the paperwork and licencing for dog boarding to keep everything relevant and upto date. Rosie guided and supported me through the whole process and listened to what I wanted to achieve with my lovely business. I can not Thank Rosie enough and so grateful that I have the Pif membership.
I am keen to grow my business and it is so lovely to know that I have all the support from the Pet Industry Federation team.
As new manufacturers introducing a range of high-quality pet cosmetics to the UK market, we have found PIF’s support and guidance to be truly invaluable.
Both Rosie and Dan have been exceptionally approachable and have consistently provided us with clear, practical advice whenever needed.
We now feel part of a purposeful and forward-thinking community, which gives us great confidence in the journey ahead. We are optimistic about our success and look forward to developing a strong and lasting partnership with PIF and its members in the years to come.
Our sincere thanks to PIF for the support and encouragement!
“We joined PIF from the start of our business journey and recommend it to all pet businesses we meet.
During our journey we have accessed support in finding anything from new products to POS systems. However most recently we had to overcome some hurdles needing their free legal advice, something that we can only describe as invaluable. Without PIF we simply wouldn’t have the store we have today. Having a membership with a federation like PIF really ups your game.”
“Displaying the PIF logo in our shop windows sets us apart from competitors; our customers immediately see that we have signed up to the highest standards of animal welfare and customer service. There are so many other benefits to being a PIF member, from partner discounts to networking with other businesses in the industry, it really is a worthwhile investment.”
“We’ve been a member since 2019 and it’s one of the best things we’ve done for our business. We always shout about our membership to our clients. We're proud to be a PIF member and see it as a USP that helps us to stand out from our competitors as we have a code of conduct that we must adhere to so our clients can know exactly what to expect when they use our services.”
