PIF member Karnlea, the natural pet nutrition brand known for its bone broth and wholefood-based supplements, is launching an innovative new range created specifically for cats. The line-up, developed in response to increased demand for feline-specific nutrition, will be available from August and will make its customer debut at Cat Show Live in September.
The new collection features five functional toppers, each designed to address common feline health concerns in a palatable, easy-to-serve format:
Beauty – a skin and coat supplement packed with Omega-3s from salmon, tuna, white fish and marine algae to support a glossy coat and healthy skin.
Mobility – a tasty but effective mobility formula with Glucosamine, Chondroitin and MSM to aid flexibility and comfort.
Chilled – a calming blend featuring L-Tryptophan, passionflower and ashwagandha to support relaxation in stressed or anxious cats.
Appetite – a high-palatability topper containing proteins such as chicken liver, shrimp and beef to stimulate interest in food, ideal for fussy or unwell cats.
Hydrate – a rehydration supplement made with goat’s milk, coconut water and electrolytes – ideal for recovery, hot weather or cats on dry diets.
Each product is packaged in a 100g pouch and priced at £12.99 RRP, offering functional support with clear nutritional benefit.
Although many Karnlea products are suitable for both dogs and cats, this new line has been meticulously formulated solely for feline physiology, recognising the unique needs of obligate carnivores. The company has avoided unnecessary plant matter and prioritised meat-based ingredients to ensure optimal palatability and efficacy.
Lara McCullough, founder of Karnlea, said the time is right for a cat-specific range that is natural, effective, and easy to use. “The pet industry is shifting – retailers are actively seeking more cat products and investment is pouring into feline health and wellbeing. Our new range fills a clear gap in the market and has been created to meet the needs of modern cat owners who want the best for their pets, without being overwhelmed.”
With listings already secured, the range is set to make an impact in the supplement sector. Karnlea is offering trade-friendly minimum order quantities, shelf-ready packaging, and strong introductory offers to encourage retailers to stock the full range. The launch will be supported with point-of-sale material, in-store education, and promotional campaigns, with future plans for line extensions.
For more information, visit www.karnlea.com.
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Dan Everett