Furr Boost, the UK-based dog hydration brand and PIF member, has refreshed its visual identity and packaging as part of its ongoing evolution to improve on-shelf communication and prepare for international growth.
The updated design simplifies the logo and packaging while keeping the formulation unchanged, made from high-quality, human-grade ingredients. The new packs feature clearer messaging, intuitive layouts, and icons highlighting eight key areas of dog health, including digestion, immunity, skin and coat, and hydration.
A key innovation is a 2D barcode powered by Buyerdock. Scanning the code gives access to ingredient details, veterinary insights, feeding tips, and recipe inspiration, translated into 84 languages. This digital-first approach ensures content is up to date and supports export-readiness.
The first new packaging will appear on the Beef, Salmon, and Chicken variants, with other flavours rolling out as existing stock is used.
Furr Boost founder Louise Toal said: “While the look may have changed, our mission remains the same: to support dog wellness through honest, science-led nutrition in a format that fits modern pet lifestyles.”
For further information, visit www.furrboost.com
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Dan Everett