PIF member The Nutriment Company (TNC) has expanded the availability of its raw dog food brand DIBO, with the full product range now on shelves at specialist pet retailers nationwide.
After a successful launch earlier this year, the DIBO range brings over 30 years of raw nutrition expertise to UK stores. With a clear butcher’s philosophy at its heart, DIBO offers a practical and affordable raw feeding solution that balances quality with convenience.
The range includes 48 products across two formats – Freeflow Meat and Freeflow Menu – which are designed for both seasoned raw feeders and those exploring it for the first time. Using BARF-compliant ingredients, each product is created to be fed as a complete meal, mixer or topper, giving pet owners flexibility and confidence in their dog’s diet.
“Our mission with DIBO has always been simple: to bring the butcher’s promise of quality, value and trust to the dog food bowl,” said Ryan Winwright, Head of UK Marketing Operations at Nutriment. “Now that DIBO is available in-store, we’re proud to be working closely with retailers to offer a product that delivers on what today’s pet owners are looking for – raw food that is easy to stock, easy to feed and easy to trust.”
To support the rollout, TNC has developed a comprehensive toolkit for retail partners. From branded freezer deals and eye-catching point of sale materials to digital content and in-person sales support, every element is designed to help stores engage customers and build category confidence.
DIBO’s distinct packaging, inspired by traditional butchery, also supports standout and clarity on the shelf. Clear feeding instructions and strong quality messaging help consumers make informed choices about raw feeding and encourage repeat visits to store.
To find out more about stocking DIBO, contact your TNC sales representative or visit the PIF Marketplace to explore their products and connect with the brand.
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Dan Everett