Today marks the launch of the Pet Industry Federation’s 2024 Innovation Award, celebrating groundbreaking ideas and advancements in the pet industry from innovative companies and individuals.
This award is free to enter and is open to all businesses in the pet sector, including product, service or tech.
The Innovation Award is a key feature of PIF’s Business of Pets conference, designed to help pet businesses take that vital step to the next level. The two-day conference, now in its second year, will take place on Wednesday 5 – Thursday 6 June at Cranfield Management Development Centre near Milton Keynes and will have a full itinerary of inspirational and insightful speakers; from investors and key distributors to sustainability and marketing experts; legal advisors and mentors.
A judging panel will select ten finalists for the Award who will then have the opportunity to present their innovation at the Business of Pets conference, giving them unprecedented access to potential investors. The winner will be chosen on the final day of the event.

Nigel Baker, PIF CEO, said: ‘We had fantastic feedback for the Business of Pets conference last year and the Innovation Award finalists found that the conference provided an unrivalled opportunity to pitch their innovation in front of an audience of experts and peers. There is so much innovation in the pet industry and these awards recognise the hard work and dedication that go into getting new business concepts off the ground. I would encourage all pet innovators to enter for PIF’s Innovation of the Year Award.’
For full details of entry criteria and how to enter, click here
Entries close on Thursday 25 April. Tickets to The Business of Pets conference will go on sale from Thursday 18 April.




