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Pet Industry Federation News

Category: Pet Industry Federation News

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Harvest Set to Launch Three New Wild Bird Food Ranges at September Trade Shows in Collaboration with RSPB and RHS

PIF member Harvest Wildlife Products will unveil three new wild bird food ranges at this September’s major trade events in Birmingham, marking the company’s biggest new product launch to date.

Visitors to Glee (16 to 18 September, stand 12E20) and PATS (28 to 30 September, stand F73) will be the first to see the new brands: The Little Birdhouse, RSPB Hungry Birds and RHS.

As the UK’s largest private-label wild bird food manufacturer, Harvest has built its reputation on innovation, trusted partnerships and a commitment to quality. All products are made in Britain at the company’s dedicated site in rural Lincolnshire, where a unique on-site cleaning process ensures cleaner and more nutritious food for garden birds.

This year’s launches are designed to appeal to a wide spectrum of consumers, from everyday shoppers to premium buyers, while giving retailers new opportunities to expand and refresh their wild bird food categories.

The Little Birdhouse is a well-rounded, value range of seed mixes, straights and suet products developed for everyday feeding. Designed for budget-conscious shoppers, the range is crafted using trusted ingredients and processed on-site for improved cleanliness and nutritional value.

RSPB Hungry Birds is a new range of high-quality suet treats developed by industry experts to give garden birds the energy they need all year round. The range uses carefully selected ingredients to attract a wide variety of species and is available in convenient pack sizes with strong shelf appeal. A portion of proceeds will support the RSPB’s conservation work.

RHS is a premium collection created in collaboration with the Royal Horticultural Society. It features wild bird food blends and high-energy treats designed to attract species such as robins, songbirds, finches and tits throughout the year. The range combines specialist and seasonal mixes with gourmet suet products and comes in elegant packaging aimed at premium buyers.

Harvest holds BRCGS AA Food Safety accreditation and is a Sedex member, demonstrating high standards of food safety, ethical sourcing and environmental responsibility. The company uses responsibly sourced ingredients, provides recyclable packaging where possible and works to reduce its carbon footprint through efficient logistics.

Matt Bryant, CEO of Harvest Wildlife Products, said:
“We are proud to bring three exciting new ranges to market this September. From value-driven everyday mixes to premium, conservation-supporting collections, each brand has been designed with both retailers and customers in mind. These launches highlight our commitment to providing the very best for garden birds while supporting our trade partners with quality, innovation and trusted brand partnerships.”

For more information or to book a meeting at Glee or PATS, visit www.harvestwildlife.com/contact or email sales@harvestwildlife.com.

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Pawer Water Expands Range at Pets Corner With New Wellness Collection Multipack

Pawer Water, the award-winning pet wellness brand, has expanded its range in Pets Corner stores nationwide with the launch of The Wellness Collection multipack.

Previously available only online, the pack brings together three of Pawer Water’s functional products: Mobility, Calming and Gut Support. It gives pet owners a convenient way to trial or combine the supplements as part of their dogs’ wellbeing routine.

This marks Pawer Water’s fourth product on Pets Corner shelves and highlights the brand’s rapid progress since its first in-store launch less than a year ago.

“The expansion is not only evidence of strong demand for our products but also reflects the collaboration with the Pets Corner team, who continue to support education and innovation in pet wellness,” said Nathalie Ohana, Founder of Pawer Water.

The Wellness Collection multipack is priced at £13.99 RRP and is available now across Pets Corner stores.

 

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Park Life Pet Launches Limited-Edition Halloween Treats for Dogs

Park Life Pet, the family-run business known for creating natural dog treats, has introduced a seasonal range called Boo!Bites Spooky Dog Treats. The new products are designed to let dogs join in with Halloween celebrations safely, using 100% natural, grain-free recipes made with human-quality ingredients.

The limited-edition range includes:

  • Toffee Apple: made with apple and cinnamon for a naturally sweet flavour

  • Peanut Butter and Jelly: combining peanut butter and raspberry for a fruity twist

  • Pumpkin Pie: made with real pumpkin and spices for an autumnal flavour

Suitable for all dogs and puppies over eight weeks old, Boo!Bites are packaged in fully recyclable materials.

“Human sweets are unsafe for dogs, so we wanted to create something seasonal that families can share with their pets,” said Richard Marles, Founder of Park Life Pet. “Boo!Bites capture favourite Halloween flavours in a way that is safe, natural and fun for pets.”

Boo!Bites are available for a limited period  online at parklife.dog.

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New Toolkit Resource: Funding for Business

The Pet Industry Federation (PIF) has launched a new addition to the PIF Business Toolkit for members: Funding for Business.

Accessing the right funding is often one of the biggest hurdles for pet businesses looking to grow and scale. This new resource has been designed to help members understand the full range of finance options available, from traditional loans and grants to alternative funding routes.

The guide makes it easier to compare options, weigh up the pros and cons, and make informed decisions about which approach best suits individual business needs.

Funding for Business joins other resources already available in the PIF Business Toolkit, including guidance on finance, business planning, pricing calculators and pricing models.

PIF members can access the new guide by logging in to the Members’ Area and navigating to the Business Toolkit section, then scrolling down to Funding for Business.

A short overview video is also available here: https://vimeo.com/1116150896?share=copy

Not a member yet? Find out how membership can support your pet business here.

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PIF Members Gain Enhanced Protection with Cliverton and Hiscox Partnership

The Pet Industry Federation (PIF) is pleased to highlight an enhanced insurance offering for its members through Cliverton’s new partnership with Hiscox, a specialist provider of business insurance.

The collaboration introduces significant enhancements to Cliverton’s standard Kennel and Cattery insurance policy, giving independent pet business owners greater peace of mind and stronger protection for their operations.

Key benefits for PIF members include:

  • Animals in transit cover included free of charge

  • Loss of licence cover up to £100,000 included free of charge

  • Money and assault cover up to £5,000 included free of charge when contents cover is selected

  • Optional non-negligent cover now available up to £5,000

  • Optional wider professional indemnity cover, including breach of professional duty, with an increased limit of £1,000,000

  • New crisis containment cover up to £25,000 included free of charge

  • New 0% interest monthly payment option spread over 12 months

In addition, PIF members can benefit from a discount of up to 10% on kennel and cattery policies, subject to minimum premium requirements.

For more information or to request a quotation, PIF members can contact the Cliverton team at kennelandcattery@cliverton.co.uk or 01328 857921, quoting their PIF membership number. Further details are available online at https://www.cliverton.co.uk/policies/licensed-kennel-and-cattery-insurance.

Cliverton is a trading name of Lycett, Browne-Swinburne & Douglass.

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Groom + Kind Launches with Focus on Groomer Wellbeing

Groom + Kind, a new UK-based grooming supplies brand, has officially launched with a mission to put groomers’ wellbeing at the heart of the industry.

Designed around the needs of professional groomers, the brand offers a curated range of ergonomic tools, salon essentials, and everyday maintenance products. Each item has been selected to improve efficiency, reduce physical strain, and enhance the grooming experience.

“Grooming is a skilled, physical craft, and groomers deserve tools that support them in comfort, efficiency, and design,” said a Groom + Kind spokesperson. “Our mission is to raise the standard for grooming professionals with products that honour the craft and the people who do it every day.”

As a proud member of the Pet Industry Federation and the British Dog Groomers’ Association, Groom + Kind is committed to championing higher standards and greater support for professional groomers. With a strong digital presence and a focus on community, the brand aims to provide not just supplies, but also resources and inspiration for today’s grooming professionals.

For more information, visit groomandkind.com or follow @groomandkind on social media.

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Naked Dog launches personalised raw food sleeves in independent pet shops

PIF member Naked Dog has launched a playful initiative that brings a personal touch to mealtimes with limited edition personalised sleeves on its Beef 2x500g raw dog food.

Taking inspiration from Coca-Cola’s famous personalised cans, the company has created 200 special sleeves featuring the UK’s 20 most popular dog names, from Arlo to Yogi, Bonnie to Willow. These will be available in independent pet shops across the country over the next four weeks.

The campaign aims to encourage dog owners to explore their local stores, check if their dog’s name has made it onto a pack, and share the excitement online. Owners who find a sleeve are invited to post a photo on Instagram, tagging @NakedDog and the participating shop. Each post will be entered into a prize draw to win a dog-friendly weekend away.

“Independent pet shops are at the heart of what we do,” said Rachel Duffy, Commercial Director at Naked Dog. “This initiative is about celebrating dogs, engaging with our community, and driving footfall to the amazing independent retailers who support our brand.”

Naked Dog is known for its commitment to nutritious raw feeding and is using this campaign as a light-hearted way to champion both healthy diets and local pet retailers.

For more information, visit www.nakeddog.co.uk.

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National Pet Shop Day 2025 Celebrates Independent Retailers and Community Spirit

Pet lovers across the UK came out in force on Saturday 12 July to celebrate National Pet Shop Day™ 2025, with over 500 independent retailers taking part, more than double last year’s participation. The event has quickly become a key highlight in the pet industry calendar.

Created by Johnson’s Veterinary Products, National Pet Shop Day™ aims to showcase the role of local pet shops as trusted community hubs, offering expertise in pet health, nutrition, and wellbeing. This year, retailers went above and beyond, hosting a wide variety of activities, from free puppachinos and pet cakes to small animal pedicures, charity fundraisers, colouring contests, selfie boards, and goodie bag giveaways.

Paul Gwynn, Managing Director at Johnson’s Veterinary Products, commented: “National Pet Shop Day™ 2025 has been a phenomenal success. Hundreds of stores delivered joyful, creative, and deeply personal events, a testament to the vibrancy and value of our independent pet retail sector.”

The campaign is proudly supported by the Pet Industry Federation, highlighting the important role independent pet shops play in communities across the UK. Nigel Baker, PIF CEO, said: “In an era of faceless transactions and one-click shopping, initiatives like National Pet Shop Day™ shine a spotlight on the people and businesses at the heart of our communities. Independent pet shops offer knowledge, care, and continuity, and this campaign is a powerful reminder of their value.”

Social media was filled with celebrations, and retailers reported strong customer engagement and a renewed sense of pride. Whether offering advice, pampering pets, or sharing smiles, store owners embraced the chance to showcase their unique contribution to everyday pet care.

Paul Gwynn concluded: “In a retail landscape that is increasingly digital, this campaign is a timely reminder of the value real relationships and face-to-face expertise bring, especially for the wellbeing of our pets.”

Plans are already underway to make National Pet Shop Day™ 2026 bigger, bolder, and even more impactful. To see this year’s celebrations and learn more, visit www.nationalpetshopday.com.

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Time is Running Out to Enter the PIF Awards 2025

There are less than two weeks left to enter the Pet Industry Federation (PIF) Awards 2025, the UK’s leading pet industry awards.

Thanks to headline sponsors Cliverton, Nutriment and the Animal People Recruitment Company, the Awards celebrate excellence across the pet sector, with exciting new categories this year including Raw Store of the Year and Best Newcomer Award, alongside the return of popular favourites.

Dog Daycare Business of the Year - 2024 PIF Awards

Entries remain completely free of charge, and the deadline to submit your entry is Wednesday 3 September.

Winners will be announced at the prestigious Awards ceremony at the DoubleTree by Hilton Hotel, Stoke on Trent, on Thursday 6 November 2025.

Nigel Baker, PIF CEO, said: “The PIF Awards are a fantastic opportunity to shine a spotlight on the very best in our industry. Every year, we are inspired by the creativity, resilience and dedication of businesses across the sector, and we’re looking forward to seeing this year’s entries. With entry remaining free, we encourage every business, large or small, to take part in this celebration.”

There are also still limited sponsorship opportunities available, offering outstanding promotional and networking benefits. You can download the sponsorship brochure here and view all our valued partners on our Meet the Sponsors page. To find out more about sponsorship, please contact Daniel Everett, PIF’s Operations Manager, on 01234 224507 or email daniel.everett@petfederation.co.uk. 

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Furr Boost Unveils New Look

Furr Boost, the UK-based dog hydration brand and PIF member, has refreshed its visual identity and packaging as part of its ongoing evolution to improve on-shelf communication and prepare for international growth.

The updated design simplifies the logo and packaging while keeping the formulation unchanged, made from high-quality, human-grade ingredients. The new packs feature clearer messaging, intuitive layouts, and icons highlighting eight key areas of dog health, including digestion, immunity, skin and coat, and hydration.

A key innovation is a 2D barcode powered by Buyerdock. Scanning the code gives access to ingredient details, veterinary insights, feeding tips, and recipe inspiration, translated into 84 languages. This digital-first approach ensures content is up to date and supports export-readiness.

The first new packaging will appear on the Beef, Salmon, and Chicken variants, with other flavours rolling out as existing stock is used.

Furr Boost founder Louise Toal said: “While the look may have changed, our mission remains the same: to support dog wellness through honest, science-led nutrition in a format that fits modern pet lifestyles.”

For further information, visit www.furrboost.com

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