There are less than two weeks left to enter the Pet Industry Federation (PIF) Awards 2025, the UK’s leading pet industry awards.
Thanks to headline sponsors Cliverton, Nutriment and the Animal People Recruitment Company, the Awards celebrate excellence across the pet sector, with exciting new categories this year including Raw Store of the Year and Best Newcomer Award, alongside the return of popular favourites.

Entries remain completely free of charge, and the deadline to submit your entry is Wednesday 3 September.
Winners will be announced at the prestigious Awards ceremony at the DoubleTree by Hilton Hotel, Stoke on Trent, on Thursday 6 November 2025.
Nigel Baker, PIF CEO, said: “The PIF Awards are a fantastic opportunity to shine a spotlight on the very best in our industry. Every year, we are inspired by the creativity, resilience and dedication of businesses across the sector, and we’re looking forward to seeing this year’s entries. With entry remaining free, we encourage every business, large or small, to take part in this celebration.”

There are also still limited sponsorship opportunities available, offering outstanding promotional and networking benefits. You can download the sponsorship brochure here and view all our valued partners on our Meet the Sponsors page. To find out more about sponsorship, please contact Daniel Everett, PIF’s Operations Manager, on 01234 224507 or email daniel.everett@petfederation.co.uk.



