PIF member Harvest Wildlife Products will unveil three new wild bird food ranges at this September’s major trade events in Birmingham, marking the company’s biggest new product launch to date.
Visitors to Glee (16 to 18 September, stand 12E20) and PATS (28 to 30 September, stand F73) will be the first to see the new brands: The Little Birdhouse, RSPB Hungry Birds and RHS.
As the UK’s largest private-label wild bird food manufacturer, Harvest has built its reputation on innovation, trusted partnerships and a commitment to quality. All products are made in Britain at the company’s dedicated site in rural Lincolnshire, where a unique on-site cleaning process ensures cleaner and more nutritious food for garden birds.
This year’s launches are designed to appeal to a wide spectrum of consumers, from everyday shoppers to premium buyers, while giving retailers new opportunities to expand and refresh their wild bird food categories.
The Little Birdhouse is a well-rounded, value range of seed mixes, straights and suet products developed for everyday feeding. Designed for budget-conscious shoppers, the range is crafted using trusted ingredients and processed on-site for improved cleanliness and nutritional value.
RSPB Hungry Birds is a new range of high-quality suet treats developed by industry experts to give garden birds the energy they need all year round. The range uses carefully selected ingredients to attract a wide variety of species and is available in convenient pack sizes with strong shelf appeal. A portion of proceeds will support the RSPB’s conservation work.
RHS is a premium collection created in collaboration with the Royal Horticultural Society. It features wild bird food blends and high-energy treats designed to attract species such as robins, songbirds, finches and tits throughout the year. The range combines specialist and seasonal mixes with gourmet suet products and comes in elegant packaging aimed at premium buyers.
Harvest holds BRCGS AA Food Safety accreditation and is a Sedex member, demonstrating high standards of food safety, ethical sourcing and environmental responsibility. The company uses responsibly sourced ingredients, provides recyclable packaging where possible and works to reduce its carbon footprint through efficient logistics.
Matt Bryant, CEO of Harvest Wildlife Products, said:
“We are proud to bring three exciting new ranges to market this September. From value-driven everyday mixes to premium, conservation-supporting collections, each brand has been designed with both retailers and customers in mind. These launches highlight our commitment to providing the very best for garden birds while supporting our trade partners with quality, innovation and trusted brand partnerships.”
For more information or to book a meeting at Glee or PATS, visit www.harvestwildlife.com/contact or email sales@harvestwildlife.com.
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Dan Everett