PIF member Naked Dog has launched a playful initiative that brings a personal touch to mealtimes with limited edition personalised sleeves on its Beef 2x500g raw dog food.
Taking inspiration from Coca-Cola’s famous personalised cans, the company has created 200 special sleeves featuring the UK’s 20 most popular dog names, from Arlo to Yogi, Bonnie to Willow. These will be available in independent pet shops across the country over the next four weeks.
The campaign aims to encourage dog owners to explore their local stores, check if their dog’s name has made it onto a pack, and share the excitement online. Owners who find a sleeve are invited to post a photo on Instagram, tagging @NakedDog and the participating shop. Each post will be entered into a prize draw to win a dog-friendly weekend away.
“Independent pet shops are at the heart of what we do,” said Rachel Duffy, Commercial Director at Naked Dog. “This initiative is about celebrating dogs, engaging with our community, and driving footfall to the amazing independent retailers who support our brand.”
Naked Dog is known for its commitment to nutritious raw feeding and is using this campaign as a light-hearted way to champion both healthy diets and local pet retailers.
For more information, visit www.nakeddog.co.uk.
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Dan Everett