Durham Animal Feeds is launching its new Big Licks enrichment range on 5th March 2026 at Crufts, providing affordable and durable solutions for canine mental stimulation. The range has been designed to promote nutritious and engaging play experiences for dogs of all breeds.
The collection supports positive feeding habits and interactive play. The product line includes small and large lick mats, which come with a serving spatula, as well as a rubber treat ball with silicone refill moulds. The range also features hardwearing rubber twist balls and wobble bowls designed to facilitate slower feeding.
These items are built to withstand enthusiastic use while encouraging the natural instincts of foraging and problem solving. By incorporating these tools into a daily routine, owners can provide significant enrichment benefits. The products are available for both retail and trade customers who wish to stock the range.
Lee Hornsby, Managing Director at Durham Animal Feeds, commented: “Big Licks offers engaging, practical solutions that support dogs’ mental stimulation and promote healthier feeding habits. We wanted to create a range that delivers genuine enrichment benefits while remaining accessible and affordable for every pet owner.”
The range is available to purchase online at the Durham Animal Feeds website, in person at the DAF stand at Crufts 2026, or at their pet superstores located in:
Lowestoft
Weston-super-Mare
Newton Aycliffe
For further information, trade enquiries, or media requests, please contact Jude Downing at 01388 720411 or visit the official website at www.durhamanimalfeeds.co.uk.
You can also view the new range now in the PIF MarketPlace
Loading content...
Dan Everett