Dorwest Herbs is marking one year since the launch of its gut health supplement, Probiotic Plus. Since February 2025, the product has become a bestseller, generating over 750,000 daily administrations to support digestive function and microbiome balance in dogs across the UK.
Formulated by vets and nutritionists, Probiotic Plus utilizes a combination of prebiotics, probiotics, and postbiotics to maintain a healthy gastrointestinal tract. A key ingredient is Calsporin®, a robust soil-based organism (SBO) scientifically proven to improve stool consistency and support the beneficial bacteria within the gut. This clean formulation is free from fillers and additives, focusing on high-quality, science-backed ingredients.
The supplement was developed as a complementary addition to the existing Dorwest range, designed to work alongside established products like Tree Barks Powder. It addresses the growing demand from pet owners for daily microbiome support, particularly for dogs with sensitive tummies or those requiring long-term maintenance of their digestive health.
Jo Boughton-White, Managing Director at Dorwest, commented: “One year on, Probiotic Plus is one of our bestsellers for a reason. We spent a lot of time carefully designing this with experts to meet the specific needs of our customers while maintaining our trusted quality standards. It sits beautifully alongside our other digestive aids, ensuring owners have standalone options that complement each other.”
The product features a sprinkle capsule design, allowing owners to either feed the capsule whole or easily mix the contents into a pet’s regular food. Available in pots of 100, 200, or 400 capsules, the range starts at an RRP of £20.90. The success of the launch reflects a wider industry shift toward preventative, nutritional support for long-term canine wellness.
For the latest industry updates and to explore the benefits of joining our community, visit the PIF news page or find out how to become a PIF member today.
Loading content...
Dan Everett