DIBO is introducing limited edition festive packaging for four of its best-selling free flow raw dog meals, available exclusively to the independent trade this Christmas. The seasonal designs are intended to increase in-store appeal and help retailers meet rising demand from dog owners who want to treat their pets over the festive period.
With a background in the butcher’s trade and expertise in premium raw feeding, DIBO produces raw recipes using carefully selected ingredients in a convenient free flow format. The following meals will appear in Christmas packaging in the coming weeks, with their recipes remaining unchanged:
3 Bird Roast (chicken, turkey and duck with blueberries and sweet potato) – supports digestion and immunity
Goose, Lamb and Offal – hearty proteins that are suitable for sensitive digestion
Turkey Mix – a festive classic for Christmas Day
Venison, Salmon and Offal – lean, energy boosting and rich in essential fatty acids
Seasonal point of sale materials will also be available to support in-store sales.
Retailers can view the festive range at PATS 2025, stand G50 / H49, where DIBO will be exhibiting for the first time. The Nutriment Company team will be on hand to provide advice and support across all their brands, including DIBO, in the run up to the Christmas sales season.
Following a rebrand earlier this year, the new packaging reflects DIBO’s focus on quality, trust and value, while aiming to make natural feeding simple, accessible and enjoyable for every dog.
For more information about DIBO products, freezer deals and point of sale materials, contact info@dibodog.com.
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Dan Everett