Pet Owner Buying Trends to be Revealed at Pet Business Conference

The Pet Industry Federation, has announced that market research firm NielsenIQ (NIQ) will join the speaker line-up at its forthcoming Business of Pets conference.

Expertise and Consulting Director, Hannah Lyford, will deliver an insights presentation on the state of the UK FMCG marketplace, with a specific focus on how changing shopper behaviour will influence the pet industry. Hearing from NIQ will prove beneficial for those in the industry as they are uniquely positioned to provide both retailer sales metrics and consumer behaviour insights, creating the full view of the marketplace enabling clients to shape successful FMCG marketing strategies.

Delegates will hear Hannah talk about how inflation and the increased cost of living is impacting households with pets, how the key trends we are seeing in the retail environment, including online, are impacting shoppers and how evolution of shopper missions and FMCG trends impact the pet industry. All powered by NIQ data.

The two-day conference, headline sponsored by Worldpay, is aimed at fostering growth in pet businesses and will centre on innovation, finance, and marketing. The programme features a comprehensive lineup of expert speakers and networking opportunities, with an evening BBQ scheduled for the end of the first day. It will take place from Wednesday 5 to Thursday 6 June at the Cranfield Management Development Centre, Cranfield University, Milton Keynes.

Nigel Baker, CEO of PIF, said, “We are delighted that Hannah will join us at our Business of Pets conference. Understanding the key trends in pet owner buying habits is crucial for pet businesses to develop strategies which deliver products and services that pet owners really want. NIQ’s session will form part of a full programme of talks aimed at pet businesses that have big ambitions. Cranfield University, with its remote working facilities, great transport links and onsite accommodation, provides the ideal backdrop for our conference.”

Full details on the speakers and all other information, including ticket purchases and accommodation, can be found here