PIF member, Scoff Paper, which designs and manufactures edible greetings cards for dogs, has partnered with top retailers, John Lewis, Butternut Box and Daylesford Organic, to create exclusive ‘In Cahoots’ product ranges.
The company makes the world’s only edible cards for dogs for celebrations such as birthdays, ‘gotcha days’ and other special occasions, in irresistible flavours including chicken, bacon and cheese. Such is Scoff Paper’s unmatched appeal, that the four year old business – which recently appeared on Dragons’ Den, securing investment from Sara Davies – has been commissioned by some of the UK’s favourite retailers wanting a taste of the hit concept.
Following a successful instore trial in four of its stores, John Lewis, which champions independent, British companies, is now set to stock a range of bespoke Scoff Paper edible dog cards at all of its 35 sites across the UK, as well as online. What’s more, the self proclaimed dog-friendly retailer has commissioned an exclusive Christmas collection of edible cards for dogs.
Daylesford Organic, the high-end gift retailer, has also formed an ‘In Cahoots’ partnership with Scoff Paper, where the artwork of famous artist, Hugo Guinness, will be incorporated into a stunning set of bespoke cards. These will be sold at the company’s six bricks and mortar stores in London and the Cotswolds, as well as online. This is the latest in a range of products from the luxury brand that feature the works of the well-known British artist and illustrator.
The founders of Scoff Paper came up with the ‘In Cahoots’ partnerships idea when it was talking to potential retailers about stocking their products, which are made with potatoes and natural flavourings. It became clear that companies increasingly wanted tailored ranges to fit their specific audiences’ needs, with original products and approaches.
The company, based in Chorley, Lancashire, also recently worked ‘In Cahoots’ with fresh dog food subscription company, Butternut Box, to develop a one-off card to help the company celebrate its 7th birthday. This involved a direct mail out to Butternut Box’s database of customers from Scoff Paper’s large, well-appointed HQ, The Scoffice. The cards, which contain no rawhide, and are complementary to a dog’s diet, were such a hit with Butternut Box’s customers (and their pets), that the company, famed for top quality pet food, has signed-up Scoff Paper to do the same for its 8th birthday celebrations.
Gemma Connolly, Scoff Paper founder and volunteer guide dog puppy raiser, comments: “It’s so important to us to make our cards accessible to dog lovers’ everywhere. By carefully selecting the right partners, we can work side-by-side with retailers who know and understand their own customers’ needs to develop products that are just right for them.
“As our business grows, we’re keen to explore more exclusive ‘In Cahoots’ partnerships to make it easy for dog lovers’ to show their appreciation for their pets – wherever they like to shop. As part of this, it’s critical our brand values are aligned and that our collaborators are as keen as us to keep things fresh, creative and top quality.
“We’re always interested to hear from companies, large or small, to do something unique, innovative and exciting with them. In the past we have also made bespoke edible dog passports and invitations. The possibilities are endless.”
Due to its fast working creative team and bespoke, onsite manufacturing facility, which can produce 2million cards per year, the team at Scoff Paper can be flexible, creative and deliver high values at speed. Additionally, the company produces dog-friendly edible ink pens for writing messages in the cards. Product packaging is made using sustainable, renewable materials.
Discover more: www.scoffpaper.com
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Dan Everett