Pickles Pet Pantry, a multi award winning specialist in canine nutrition based in Olney, Buckinghamshire, has been named the Official Food Sponsor of the British Sleddog Sports Federation (BSSF) British Championships. This national partnership represents a significant milestone for the independent retailer, highlighting its commitment to dog welfare and the growing community of canine powered sports such as Canicross and bikejoring.
The British Sleddog Sports Federation serves as the national governing body for sleddog sports in the UK, overseeing high standards of welfare and competition. While the sport is often associated with snow, the majority of UK events involve dryland disciplines. Canicross, where a runner is connected to their dog via a bungee line and harness, has become one of the fastest growing dog sports in the country, fostering a unique bond between pets and their owners.
Nutrition is a fundamental component of preparation for these canine athletes, who require diets that support endurance and recovery while maintaining digestive health. Pickles Pet Pantry specialises in high animal content nutrition and advanced hydrolyzed options, which are designed to improve digestibility for dogs with sensitivities. The brand focuses on fueling performance on the trail while ensuring dogs remain healthy and comfortable as family pets at home.
Katie Parker, Head of Nutrition at Pickles Pet Pantry, began her journey into dog sports as a way to support her rescue husky’s wellbeing. She noted that the business is incredibly proud to support the growth of dog sports, as these activities significantly improve the physical and mental health of both dogs and their owners. The sponsorship is a natural extension of the company’s mission to encourage responsible participation in active dog communities.
As an independent business, Pickles Pet Pantry regularly provides guidance to owners on how to properly fuel active dogs and get started safely in competitive disciplines. By backing the BSSF British Championships, the retailer continues to champion the unbreakable bond between humans and their canine partners. For further guidance on canine sports nutrition or community events, pet owners are encouraged to visit the Pickles Pet Pantry website.
Loading content...
Dan Everett