PARK LiFE, has announced a new partnership with Thin Blue Paw to launch “Bravery Bones” in support of retired police dogs. The collaboration debuted at Crufts 2026, where both organisations introduced the special line of treats designed to honour the service of heroic animals across the UK. All proceeds from the sales of Bravery Bones will directly benefit the charity’s initiatives, including medical care and rehoming for dogs that have served in law enforcement.
The partnership was celebrated at the NEC Birmingham during the world’s largest dog show. Richard Marles, founder of PARK LiFE, and Kieran Stanbridge, founder of Thin Blue Paw, hosted dedicated stands to engage with the public about the importance of supporting service animals after their retirement. The event provided a significant platform to highlight the ongoing needs of these dogs once they leave active duty to protect our communities.
Bravery Bones are produced using high quality, grain free natural recipes suitable for dogs of all breeds and sizes. By purchasing these treats, pet owners provide a direct contribution to the Thin Blue Paw Foundation, which ensures that retired police dogs receive the veterinary treatment and comfort they deserve in their senior years. The launch reflects a shared mission to celebrate the unbreakable bond between pets and their handlers.
Richard Marles commented: “Partnering with Thin Blue Paw aligns perfectly with our mission at PARK LiFE. Bravery Bones are more than just treats; they are a tribute to the courage and loyalty of police dogs. We are thrilled to contribute proceeds to such a worthy cause and support these animals in their retirement.”
Kieran Stanbridge added: “This collaboration is a fantastic way to raise awareness and funds for retired police dogs who have given so much to our society. Crufts 2026 was the ideal venue to launch Bravery Bones, and we are grateful for the overwhelming support from dog lovers everywhere.”
The new product range is now available for purchase through the Thin Blue Paw website and the PARK LiFE online store. For more information regarding the partnership or the Bravery Bones range, please contact the teams at info@parklife.dog or info@thinbluepaw.org.uk.




