Tug-E-Nuff, a PIF Member, has announced the release of its new ‘Whip It’ flirt pole, designed to provide comprehensive mental and physical stimulation for high-energy breeds. The toy is engineered to channel a dog’s natural prey drive into positive, structured play, aiding in the development of critical skills like impulse control and “wait” cues.
The ‘Whip It’ flirt pole features a lightweight yet durable pole with a secure carabiner attachment for its faux-fur lure, which is available in both squeaky and non-squeaky versions. This specific attachment prevents dogs from disconnecting and running away with the lure during high-intensity sessions. Additionally, the tool incorporates Tug-E-Nuff’s signature reinforced bungee cord to absorb shock, protecting the dog’s spine and the handler’s joints during pouncing and tugging.
Danny Nelis-Rouse, Managing Director at Tug-E-Nuff, commented: “For dogs with high energy levels and short attention spans, flirt pole play offers a highly effective way to build focus. We have designed the lures in blue and yellow specifically because these are the colours dogs see most clearly, ensuring they stay engaged with the toy throughout the training session.”
The use of blue and yellow is supported by canine vision science, as dogs are dichromatic and best able to distinguish these hues against natural backgrounds like green grass. By making the target more visible, the ‘Whip It’ flirt pole helps reduce frustration and improves the accuracy of a dog’s movements during chase-and-catch games.
The new flirt pole will be available for pre-order online from 9 February 2026, with prices starting at £32.90. For owners attending Crufts 2026, a limited number of the new units will be available for purchase at the event. This launch further expands Tug-E-Nuff’s range of interactive tools aimed at improving the bond between dogs and their owners through purposeful play.
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Dan Everett