The Squeezy Reward from My Anxious Dog has been officially granted “TDTS Recommended Product” status after rigorous testing by a panel of over 30 industry professionals. The Dog Trainer School (TDTS) evaluation, described as a “Good Housekeeping” scheme for the pet sector, awarded the device a score of 92 per cent, marking one of the highest ratings since the programme’s inception.
The Squeezy Reward was developed to provide a cleaner and more efficient method of delivering high-value rewards to pets during training. The device features a refillable silicone tube and a unique retractable reel, allowing owners to deploy rewards quickly without fumbling with traditional treat bags. This design is particularly effective for dogs that benefit from calm licking as a form of emotional regulation and focus.
Independent testers highlighted the product’s utility for muzzled dogs and those with specific dietary requirements, as the tube can be filled with any soft food or paste. The evaluation noted that the retractable reel and flat licking surface were standout features that supported safer reinforcement, especially when trainers were on the move or working in high-pressure environments.
Sarah Jones, founder of My Anxious Dog and a PIF Awards finalist, created the product to assist her own nervous Cocker Spaniel, Bella. By integrating a lanyard and retractable reel, she addressed common challenges faced by owners of anxious pets who need to reward and distract their animals within seconds to manage reactivity.
The Squeezy Reward is protected by a registered design with the Intellectual Property Office (IPO), distinguishing it from other accessories currently available in the UK market. The high trial score reflects its reliability as a tool for both professional dog trainers and pet owners seeking versatile solutions for focus and behavioural management.
Trade enquiries regarding the award-winning range are currently being accepted by the company. The product is positioned as a significant advancement in welfare-aligned training equipment, offering a practical alternative to standard treat delivery methods while supporting the emotional needs of sensitive dogs.
Visit www.myanxiousdog.co.uk to find out more or to place an order.
To learn more about the Dog Trainer School Recommended scheme , watch our ‘Talk About’ series on the PIF YouTube channel – Pet Industry Federation
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Dan Everett