Pet accessories supplier Rosewood Pet Products has secured national product placement for its Joules Festival Floral Dog Bed within the John Lewis Christmas 2026 advertising campaign.
The high-profile seasonal campaign features a vintage wooden pull-along dog named Pickles alongside grandmother Gloria, culminating in an appearance of the licensed pet bed in the final frame.
Kate Burnett, Category Manager at Rosewood Pet Products, stated that collaborating with the Joules team to bring distinctive design identity into the pet sector makes the national television feature a rewarding achievement for the brand.
Victoria Downes, Licensing Manager at Joules, expressed appreciation to John Lewis & Partners and Rosewood Pet Products for coordinating the product showcase.
Rosewood holds the exclusive UK pet licence for Joules, combining contemporary country style across a range of beds, toys, and accessories.
Independent pet retailers can capitalise on the current consumer interest and high-profile publicity by contacting their Rosewood sales representative to explore the collection and secure seasonal inventory ahead of the festive period.
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Dan Everett