PIF member Pup Club Official has formed a formal partnership with RSPCA Milton Keynes and North Bucks to strengthen animal welfare across the region through community projects and educational initiatives.
Together, Pup Club, one of the UK’s leading canine training and behaviour organisations, and the RSPCA aim to tackle challenges faced by pet owners and animals alike. From reducing behavioural issues that often lead to rehoming to increasing community education on responsible ownership, the partnership addresses urgent welfare needs in Milton Keynes and North Bucks. The RSPCA Milton Keynes and North Bucks branch, which rehomes hundreds of animals every year, has long emphasised the need for early education and consistent support for pet guardians.
According to the RSPCA’s Annual UK Wide Investigation into People’s Attitudes Towards Animals, in 2023 one in eight pet owners (13%) regretted owning a pet, while this year it is closer to one in seven (15%).
“Partnering with the RSPCA is an incredible step forward in our mission to help stressed, anxious or confused canine guardians regain confidence with their dogs and provide them with continuous support throughout,” said Dan Cheung, Founder of Pup Club Official. “By combining our training expertise with the RSPCA’s deep community roots and rehoming efforts, we are creating a stronger safety net for animals and their guardians in Milton Keynes and North Bucks.”
The partnership will see joint events, workshops and awareness campaigns roll out from autumn 2025, with the aim of engaging thousands of local residents. Educational programmes will focus on preventing common behavioural issues, supporting rescue pet adoptions and creating a more compassionate, informed community of dog owners.
Reference: RSPCA’s Annual UK Wide Investigation into People’s Attitudes Towards Animals: Kindness Index 2024 Report
Not a member yet? Join the Pet Industry Federation to connect with a trusted network of businesses across the UK pet sector.




