Natural Treats, formerly known as Pet Treats Wholesale, has officially joined the Nutriment brand family and relaunched as Nutriment Natural Treats. The award-winning business, known for its natural, high-quality dog treats, has undergone a brand refresh designed to strengthen its positioning within the premium pet care market.
The relaunch brings fresh packaging and clearer product categorisation, making it easier for retailers and dog owners to choose healthy, functional treats. The new look features transparent messaging, bold icons and colour coding to support an easy grab-and-go experience.
Now home to over 280 products, the Nutriment Natural Treats range is divided into five core types: Gourmet, Chewy, Crunchy, Long lasting and Primal, and grouped by three key functions: captivating rewards, training treats and quick daily snacks. Every product is high in protein, 100 percent grain free and free from artificial additives, in line with Nutriment’s commitment to natural, species appropriate nutrition.
“We’re extremely proud to welcome Nutriment Natural Treats into the Nutriment portfolio,” said Ryan Winwright, Head of UK Marketing Operations at Nutriment. “This partnership reflects our shared focus on pet health and nutrition, and the feedback from stockists and customers since the relaunch has been outstanding.”
Following the rebrand, Nutriment Natural Treats has been recognised at the World Branding Awards, receiving a National ‘Brand of the Year’ award in the Natural Treats category. The awards celebrate the most trusted brands in each country, with winners chosen through a combination of consumer votes and market research. The team accepted their award at a ceremony in Vienna on 3 July.
To find out more about stocking Nutriment Natural Treats, visit www.natural-treats.co.uk.
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