The countdown is on for pet businesses to showcase their most groundbreaking innovations, with entries for the Pet Industry Federation’s Innovation Award 2025 closing on 17 April.
Hosted as part of PIF’s Business of Pets Conference, this prestigious award highlights the most forward-thinking product, service, or initiative shaping the pet industry. It provides a unique platform for businesses to gain industry-wide recognition, boost their profile, and showcase their contribution to the evolving pet market. Open to companies of all sizes, the award celebrates creativity, problem-solving, and forward-thinking solutions that enhance the pet industry.

The Business of Pets Conference will take place from 5-6 June at the Cranfield Management Development Centre, bringing together business owners, entrepreneurs, and professionals for two days of insightful talks, expert panels, and networking opportunities. Sponsored by Worldpay, this year’s programme covers critical topics such as finance, investment, marketing, and business growth strategies, which are essential for any pet business aiming to thrive in today’s competitive market.
Nigel Baker, PIF CEO, said: “The UK pet sector continues to evolve rapidly, with innovation at the heart of its progress. Our Innovation Award offers an unparalleled opportunity for businesses to gain recognition for their pioneering work. We encourage all companies with an exciting new product, service, or initiative to enter before the deadline.”

The winner of the Innovation Award will be announced at the Business of Pets Conference 2025, providing them with a valuable platform to connect with potential partners, investors, and customers.

For more information and to submit an entry before 17 April, click here
For conference details and to secure your place, click here




