The Pet Industry Federation (PIF) has partnered with the National Business Register (NBR) to offer members an exclusive 25% discount on Business Name Protection services. This initiative aims to help pet businesses safeguard their brand identity and prevent unauthorised use of their trading name.
Registering a business name with NBR provides essential protection against ‘passing off’ – a legal issue that arises when another business attempts to trade under a similar or identical name, potentially misleading customers. As part of the registration process, NBR conducts a comprehensive search to ensure the name is available and can be legally protected.
In cases where another business starts trading under the same name within the same sector and location, NBR will assess potential passing-off claims and provide representation where necessary. The service includes up to £10,000 in legal assistance, offering expert support to businesses facing disputes over their name.
This exclusive discount is designed to support small pet businesses in securing their brand identity cost-effectively, reducing the risk of costly legal battles and customer confusion.
How to Access the Discount
PIF members can access their 25% discount by logging into the members’ area, where they will find the discount code and further details. For more information on NBR’s services, visit the National Business Register website.
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Dan Everett