Raw pet food remains an important UK retail category, with safe handling and clear consumer guidance key

The Pet Industry Federation (PIF) welcomes today’s reminder from the Food Standards Agency on the importance of safe handling and hygiene when storing, defrosting and preparing raw pet food.

Raw feeding has become a significant part of the UK pet market and a valued category for specialist pet retailers. For many retailers, raw is a product that customers prefer to buy in store, where they can access advice on storage, handling and feeding choices, and where the cold chain can be managed appropriately.

Nigel Baker, PIF CEO, said: “Raw is now a mainstream category for many specialist pet shops and an important commercial opportunity that supports high street pet retail. Customers often choose to purchase raw in store because it gives them confidence around handling, storage and selecting the right product for their pet.

“PIF represents the wider pet sector, including nine UK raw manufacturers and many retailers who sell raw. Our members are committed to high standards. We welcome clear, practical guidance for consumers because good hygiene and safe handling are the most effective ways to reduce risk in the home. It also helps reputable retailers give consistent advice and build trust with customers.”

PIF notes that, as with any raw meat product, raw pet food is not heat treated, so good practice in the home is essential. The FSA’s published message reinforces straightforward steps: wash hands thoroughly, keep raw pet food separate from food for people, defrost sealed and away from human food preparation areas, and clean and disinfect bowls, utensils and surfaces after use. Extra care is advised in households with young children, older people, pregnant women, or anyone with a weakened immune system.

PIF believes responsible specialist retailers play a positive role by:

• Maintaining appropriate cold chain and stock rotation
• Providing clear advice on safe storage, defrosting and hygiene
• Encouraging customers to follow label instructions and to speak to a vet if they have concerns about diet suitability
• Ensuring strong housekeeping practices around freezers, handling equipment and waste

PIF will continue to support members with consistent messaging and practical guidance that protects consumer confidence and supports continued growth of this important category.