Tug-E-Nuff, a PIF Member, has released research showing that more than a third of UK pet parents experience confusion or frustration regarding dog training in 2026. The nationwide study found that 34 per cent of owners are unsure where to begin when addressing their pet’s behaviour at the start of the new year.
The research identified that the most prevalent difficulties for owners involve recall, affecting 45 per cent of those surveyed, followed by loose-lead walking at 40 per cent and reactivity at 37 per cent. When asked what they would most like to resolve, 36 per cent of respondents stated they would prioritise an unshakeable recall.
Further findings indicated that 20 per cent of owners wish for their pets to remain calmer during periods of high excitement, while a fifth of those polled desired sharper focus from their dogs. The data suggests a significant demand for clearer guidance in the pet services sector.
Danny Nelis-Rouse, owner of Tug-E-Nuff, commented: “The survey reveals how common these challenges are, and it is important for owners to know they are not alone. Most issues can be resolved with the right approach to interactive dog training, which makes the process effective and enjoyable for both the animal and the owner.”
The impact of play-based methods was also highlighted in the results, with 77 per cent of participants reporting improved focus after using motivational toys. Additionally, 70 per cent of owners noted better recall, while 88 per cent believed their dogs were more excited to participate in training sessions when interactive elements were introduced.
By using purposeful play to tap into natural instincts, the study suggests that owners can significantly boost canine confidence and motivation. This approach helps pet parents feel more connected and capable when managing their dog’s daily routines and long term training goals.
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Dan Everett