Today marks the official launch of “The Pitch Purrfect Marketing Podcast,” a podcast specifically for pet businesses, brand managers, and marketers. Hosted by industry expert copywriter Rebecca Salvatore, this podcast promises insights, news, and discussions to help navigate marketing in this unique pet industry.
Available now on Spotify and other major podcast platforms, “The Pitch Purrfect Marketing Podcast” aims to fill a void. While there are numerous marketing podcasts and a handful of pet industry-focused shows, Rebecca recognised the absence of content tailored specifically for those working in pet industry marketing roles.
“There are plenty of marketing podcasts out there, but there’s nothing that is targeted at those of us working in pet and veterinary marketing to discuss the challenges, nuances, and excitement that come with working in this industry,” says Rebecca. “A friend in the industry challenged me to ‘just do it,’ so here we are!”
The inaugural episode has hit the podcast shelves, and includes interviews with various brands during their time at Crufts this year. The show discusses current trends and challenges and sets the tone for future episodes that look set to be a fun, insightful, and useful resource for our industry.
Listeners can look forward to shows covering a wide range of topics, including the highs and lows of influencer marketing, trade shows for beginners, how to keep the Google Gods happy with SEO updates, and how we can build support networks, both in the corporate world and for more social support.
“I’m also on the lookout for guests!” Rebecca added. “Whether you’re an expert in one of these areas or have ideas for topics we should cover, I’d love you to join me for a chat.”
Get in touch with Rebecca through our user-friendly B2B Directory
You can listen to the podcast on all popular podcast platforms, or you can find it here
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Dan Everett