The Pet Industry Federation (PIF) is hosting a Talk About webinar for pet businesses covering the changes which are taking place globally on barcodes on consumer packs over the next few years.
Taking place on Wednesday 26 April at 2pm, the webinar will bring together PIF, Buyerdock (a GS1 partner), GS1 and Pets Around the World to raise awareness of forthcoming changes to barcodes. It will also highlight the marketing opportunities that can be leveraged by companies using 2D barcodes, as they can capture much more information than existing barcodes.
Attendees will see a working demonstration of how the Buyerdock system makes it easy to generate the new barcode requirement, plus how their app will help companies:
- Comply with EU package regulations in France & Italy
- Learn from GS1 why all packaging will need 2D barcodes moving forward
- Reach your consumers directly from the 2D barcode
- Work with Buyerdock to save huge printing costs
- Stay up to date with other country regulations as and when they change, such as Spain, Portugal and Poland
- Reach your global consumers using auto translations
- Understand promotional opportunities using the 2D barcode
Nigel Baker, CEO of PIF commented: ‘We are delighted to be partnering with Buyerdock on this important webinar. Any pet company which uses packaging for consumers needs to be aware of how the forthcoming changes will impact them and can take advantage of being ‘ahead of the curve’ in introducing 2D barcodes to their packaging. Attendance will be really relevant for companies that export to France and Italy, as the change to 2D barcodes in those countries is imminent.’
The webinar is free to attend and is open to both PIF members and non-members.
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Dan Everett