Tug-E-Nuff, a Pet Industry Federation member, has reported a year of significant growth in 2025, driven by strategic milestones and expansion into markets beyond the UK. The company has focused on increasing its global reach and accessibility while maintaining its strong UK presence.
The business experienced a 16% increase in export sales, alongside an uplift in fourth quarter sales compared to the previous year. Product innovation included the expansion of the toy range with its first water toy, a three in one dummy designed for fetching, floating, and tugging. Furthermore, the partner programme strengthened its global network of pet professionals—including dog trainers, behaviourists, dog walkers, and veterinary therapists—with the addition of nearly 400 new members.
Market expansion focused significantly on the US, where the company increased its accessibility by attending events including the APDT International Conference, Clicker Expo, and the IAABC Conference. This strategy has resulted in the establishment of a network of over 150 pet professional partners in the US. The company also received industry recognition, winning ‘Marketing Campaign of the Year’ at the PIF Awards, and was also shortlisted for four other national awards.
Looking ahead to 2026, Tug-E-Nuff plans to further boost its presence in the US by opening up wholesale ordering to independent retailers and onboarding more American pet professional partners, according to Managing Director Danny Nelis-Rouse. Mr Nelis-Rouse commented: “This has been a landmark year for Tug-E-Nuff. The milestones we reached in 2025 are a reflection of the commitment that drives our goals. With the momentum built this year, we are focused on innovation and expanding our reach further in 2026, particularly beyond the UK.”
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Dan Everett