The Your Pet Business, Your Way podcast, hosted by journalist and pet business coach Rachel Spencer, has surpassed 50,000 downloads. Launched during the 2020 lockdown, the show has now released over 200 episodes, including more than 100 interviews with brands and pet professionals.
The podcast explores practical ways for pet businesses to raise their profile in the press, online, and on social media. Recent guests have included PIF Award nominees Victor Carpio from InventorCat, Claire Harris from Pets2Places, and Gemma Glover from The Pet Carpenter, alongside conversations with industry experts such as Nigel and Alexandra Baker from PIF.
Rachel said: “I want the podcast to be helpful and practical, so there are lots of solo episodes with advice on areas I’ve worked on myself and supported others in — pitching to the press, blogging, podcasting, and content creation. With the interview episodes, it’s about sharing the stories behind the businesses, the challenges they’ve overcome, and what other entrepreneurs can learn from them. To have 54,000 downloads, and to have put out a podcast each week for five years (apart from a six-month break), feels like something to celebrate.”
Based in Lymm, Cheshire, Rachel has a background in journalism, having worked on local and national newspapers before going freelance in 2006. She launched a pet blog, The Paw Post, in 2017 which led to coaching pet business owners in 2019, and subsequently to the podcast, online courses, and her membership community Pets Get Visible.
She has also been recognised through her own ventures, with her business Sunnyside Cottage in Robin Hood’s Bay shortlisted for New Business of the Year at the 2024 PIF Awards. Alongside her media work, Rachel has gained coaching accreditations with the Institute of Leadership and Management, completing both the Level 5 and Level 7 certificates in coaching and mentoring.
Rachel added: “Podcasts are a way to learn, get inspired, and feel supported when you’re trying to do a million and one other things as a business owner. I try to bring a coaching approach into the show to make it both practical and encouraging.”
To find out more about the podcast and listen to episodes, visit www.rachelspencer.co.uk.
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Dan Everett