Doodlebone, a leading innovator in dog walking accessories, has unveiled Lilac Quilt as the latest addition to its popular Dinky Dog Collection. Designed specifically for puppies and small breeds, this seasonal update utilizes the brand’s best-selling quilted fabric in a soft purple tone. The launch responds to sustained consumer demand for lilac and purple palettes, which have consistently been among the highest-performing colours across the Doodlebone portfolio.
The Lilac Quilt range includes a curated selection of essentials such as the Snappy Harness, collar, lead, bow tie, and treat pouch. Each item is engineered with refined componentry and softer materials tailored to the unique proportions of smaller dogs. This new addition sits seamlessly alongside existing pastel options like Mint Quilt, providing retailers with visually appealing, gift-ready sets that cater to the growing boutique pet market.
James Mokler, Product Marketing Manager at Doodlebone, stated that the Lilac Quilt launch was a highly anticipated move for the brand. He noted that purple tones resonate strongly with their customer base and that introducing the colour to the Dinky Dog Collection was a natural evolution. The aim was to maintain the durability and comfort of the quilted fabric while offering a fresh, playful style for the Spring and Summer seasons.
For independent retailers, Doodlebone continues to offer industry-leading support, including no minimum order quantities (MOQs), free delivery, and a lifetime guarantee on products. These benefits, combined with high margins, make the Dinky Dog Collection an attractive option for stores looking to refresh their inventory with high-demand, small-breed specific gear. Special launch offers are currently available for first orders placed within the new collection.
Retailers interested in stocking the Lilac Quilt range can contact Doodlebone directly at 01295 698072 or via email at orders@doodlebone.co.uk. A dedicated account manager is available to assist with order enquiries and provide details on the latest seasonal promotions.
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Dan Everett