Pet products manufacturer Rosewood Pet Products, headline sponsor of the Pet Industry Federation Awards, has secured the exclusive UK pet licence from Sanrio for the Mr Men Little Miss brand.
The initial nine-piece collection includes six plush toys and three latex designs, featuring characters such as Mr Tickle, Mr Greedy, and Little Miss Sunshine, with retail price points set between £6 and £11.
The range combines character-led styling with interactive features including squeakers, treat pockets, and rope elements designed for varied play styles.
Kate Burnett, Senior Category Manager at Rosewood Pet Products, stated that the concept focuses on matching character traits to individual dogs, noting that the range offers an accessible entry point for personality-led gifting.
The collection will be previewed to trade buyers at PATS on Stand O30 from 27 to 29 September, with pre-orders taken for a January 2027 market delivery.
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Dan Everett