Doodlebone, a Pet Industry Federation member, has announced the launch of its Trendy Tails collection. The new range is designed to provide pet owners with updated versions of everyday essentials, featuring a focus on contemporary colours and specific functional finishes.
The central product of the launch is the With Me Harness, which has been engineered to balance comfort and durability. To simplify the fitting process for owners, the harness features secure neck and chest buckles, removing the need to pull the equipment over a dog’s head. It includes four adjustment points and a padded grab handle for increased control. A stretchy tummy strap is intended to mould to the dog’s shape to reduce pressure during walks.
Constructed with reinforced stitching and strength-tested metal buckles, the harness is suitable for a wide variety of breeds. The sizing extends to a 9-11 range, accommodating larger breeds such as Newfoundlands and Cane Corsos. Practical features for various walking conditions include reflective detailing, a breathable Airmesh lining, and the ability to be machine washed. The harness is available in two colourways, Navy/Reef and Pink/Pastel Paint, and is supported by a matching Padded Collar and a Lead that features a traffic handle for closer control.
The collection has been developed with a focus on retail presence, utilising merchandising designed to be accessible within independent pet shops. James Mokler, Product Marketing Manager, stated that the range was created to reimagine everyday essentials with a focus on delivering function and design in equal measure, noting that the harness is intended to be versatile and built to last.
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Dan Everett