Herbal pet care brand and long-standing PIF member Dorwest Herbs has won Online Business of the Year at the 2025 Pet Industry Federation (PIF) Awards, recognised for its impressive digital growth and customer-focused online experience.
The 2025 PIF Awards ceremony took place last week in Stoke-on-Trent, bringing together over 300 professionals from across the UK pet industry to celebrate excellence in retail, manufacturing, grooming, innovation, and service.
Dorwest Herbs was commended for its successful rebrand and new website, which have delivered exceptional results over the past year. Since launch, the company has achieved a 137% year-on-year increase in website sessions and a 50% rise in online revenue. Ecommerce conversion rates have also climbed to 5.2%, well above the industry average, with the website praised for its strong customer journey and informative product content.
Managing Director Jo Boughton-White said: “We’re so incredibly proud to have won this award. Our team are always so customer-focused, and our authenticity shines through our digital experience and marketing. We’re delighted to be recognised among leading names in the pet industry and to continue making a difference to pets’ lives.”
Dorwest Herbs, which celebrated its 75th anniversary in 2023, continues to build on its reputation as a trusted name in herbal pet care. The company’s success reflects its ongoing commitment to innovation, education, and quality in natural pet health.
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Dan Everett