Petbuddy Group (PBG), a leading consortium of super-premium pet food brands and a member of the Pet Industry Federation (PIF), proudly announces its latest strategic acquisition: Thrive Pet Foods. Founded in 2018 with its flagship brand Buddy Pet Foods, PBG has rapidly grown to become a major player in the pet food industry, now boasting a portfolio of eight premium brands. This acquisition marks a significant milestone in PBG’s ambitious journey to build a global portfolio of market-leading pet food brands.
Commitment to High-Quality and Natural Ingredients
At the core of PBG’s philosophy is a commitment to providing high-quality, natural pet food products. Each brand under the PBG umbrella adheres to stringent standards, ensuring that only the finest, natural ingredients are used. For example, this dedication to quality is evident in Buddy Pet Foods, which offers all-natural, high-quality pet food, snacks, and supplements for dogs from Sweden, and Nutrolin, the Nordic leader in supplements.
Thrive Pet Foods: A European Favourite for Over 20 Years
Thrive Pet Foods, with a market presence spanning over 20 years, is cherished by European customers for its exceptional quality, consistency, transparency, and brand values. Known for its unparalleled product quality, Thrive has built a loyal customer base who trust the brand’s commitment to high standards. Thrive, already the European market leader in freeze-dried products, brings a robust portfolio of wet cat and dog food to PBG. The integration of Thrive into the PBG family is set to accelerate the brand’s growth and reach, leveraging PBG’s extensive network of leading global retailers.
Strategic Growth and Investment
Alexander Retzlik, CEO of PBG, highlighted the acquisition as a pivotal step in building a group of forward-thinking pet food brands. “Thrive’s innovative product range and market leadership in freeze-dried products complement our vision perfectly. We are committed to making significant investments in the Thrive brand to elevate it to a global leader,” Retzlik stated. These investments will focus on expanding product lines and enhancing distribution channels to meet the growing demand for high-quality pet food globally.
A Vision for the Future
Petbuddy Group’s acquisition of Thrive Pet Foods is a testament to its commitment to growth, innovation, and sustainability. Co-founder Erik Wide Gustafsson emphasized the group’s excitement in building high-quality brands with integrity. “We are passionate about using the best manufacturing processes and ingredients to ensure the best life for all pets. Our mission is to create pet food brands that pet parents can trust and pets will love,” Gustafsson remarked.
For more information about Petbuddy Group and its portfolio of brands, visit Petbuddy Group
For more information about Thrive Pet Foods, visit Thrive’s website
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Dan Everett