Vital Pet Group (VPG) has been named Wholesaler of the Year at the recent Pet Industry Awards. The accolade recognises VPG’s significant business transformation, commitment to innovation, and service to UK pet retailers.
The award highlights the considerable growth and operational achievements VPG has realised in recent times. The judging panel noted the company’s dedicated approach to evolving its service and product offerings, a key factor in its success in the wholesale sector.
Peter Brame, Group Trading Director at VPG, commented on the achievement: “Winning Wholesaler of the Year is a huge honour for everyone at VPG. This award reflects the hard work, dedication, and passion our team brings to the business every day. This recognition inspires us to continue innovating and driving the pet industry forward.”
The Pet Industry Federation Awards acknowledges businesses and individuals across the UK pet sector that demonstrate high standards of service, innovation, and industry commitment. VPG’s win underscores its position as a proactive and trusted partner to independent retailers.
Amy Spratt, Group Head of Marketing at VPG, added: “We wanted to thank our customers for their support, so we’re celebrating this award with a week of exclusive savings. It’s our way of giving back to the retailers and partners who help make VPG what it is today.”
VPG is offering a promotional discount of 10% off sitewide from 17th–23rd November 2025.
Visit https://vitalpetproducts.co.uk/ to claim your discount.
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Dan Everett