With preparations well underway and more than double the number of retailers signed up compared to this time last year, National Pet Shop Day™ is set to return bigger and better on Saturday 12 July 2025. The celebration of independent pet retailers, first launched in 2024 by PIF member Johnson’s Veterinary Products, has quickly gained traction across the industry. Independent stores around the country are once again preparing to roll out the welcome mats.
Designed to champion the value of the independent pet trade, National Pet Shop Day™ highlights the crucial role of pet shops not just as suppliers, but as trusted community hubs offering expert advice and personalised customer care. The campaign is proudly supported by both the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira), in a shared mission to bring more footfall to the high street and celebrate the individuals behind the counters.
With over 400 pet shops already registered, which is more than twice the number at this stage last year, it’s clear the campaign has struck a chord. Independent retailers are embracing the opportunity to showcase their unique identities, and customers are responding with enthusiasm.
Last year’s inaugural National Pet Shop Day™ set the tone for a campaign rooted in community, creativity and pride in the local high street. Shops up and down the country brought their own character to the celebrations, transforming a typical Saturday into something memorable.
At Emersons Pet Centre in Felling, a retro window display made from original 1980s newspaper clippings delighted passers-by and sparked conversations about the shop’s heritage. Activities such as face painting, petting zones, giveaways and competitions added to the festive mood, with local charity Cats Protection also taking part.
In Dorset and Berkshire, Marshall’s Pet Food Store celebrated with cakes for both customers and their pets, while their oldest and most loyal customer received a warm welcome—highlighting the role independent shops play in their communities.
Elsewhere, Midland Parrots and Coalville Pet Supplies opened their doors for a behind-the-scenes look, offering the chance to meet rehomed birds and speak with a local dog trainer. Live pet portraits, quizzes, product discounts and expert advice made for a lively and engaging day.
Over in Olney, Pickles Pet Pantry hosted a ‘Pickles Party’, bringing together veterinary nurses, trainers and a pet photographer to celebrate their customers and their journey so far.
These are just a few examples of how independent retailers made the day their own and this year promises even more.
Retailers taking part in 2025 will have access to an expanded toolkit of free resources, including downloadable marketing assets, PR support, event ideas and ready-to-use social content. Every shop is encouraged to put its own stamp on the day, whether that means hosting a pet party, running competitions, offering expert Q&A sessions, or simply celebrating loyal customers with a treat or two.
“There’s a real appetite for this campaign, and it’s been inspiring to see how creatively retailers got involved last year,” said Paul Gwynn, Managing Director of Johnson’s. “We set out to shine a light on the independent sector, and the response shows just how much this visibility matters.”
While National Pet Shop Day™ is first and foremost a celebration, it carries an important reminder: use it or lose it. Independent pet retailers, like many high street businesses, face mounting challenges, and their continued presence depends on local support.
“In an era of faceless transactions and one-click shopping, pet owners value real relationships and knowledgeable advice,” says Nigel Baker, CEO of PIF. “This campaign helps remind people what’s at stake, and what we stand to lose if we don’t keep supporting our independents.”
Andrew Goodacre, CEO of Bira, added: “National Pet Shop Day™ embodies everything we stand for, recognising the personal service, community value and expertise that independent retailers bring. With more than 10,000 high street closures last year, it’s a timely reminder of the power consumers have to make a difference.”
With just weeks to go, more retailers are joining the campaign daily. Whether you’re planning a full-scale event or simply want to mark the day with some bunting and friendly faces, there’s still time to get involved.
Visit nationalpetshopday.com to find out more or click here to find your local pet store.
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Dan Everett