Award-winning pet supplement brand LitPet has launched an advanced joint care powder utilizing the dairy-derived collagen peptide Xelflex to support companion animal mobility. The high-purity formulation represents a significant expansion of the emerging pet “bio-wellness” category. Manufactured in Ireland, the product blends Western veterinary science with traditional botanical principles, introducing a specialized milk-protein derivative into the commercial pet supplement market to support long-term joint function and cartilage structural integrity.
Developed in consultation with researchers from leading academic institutions, the advanced powder aims to maintain normal joint lubrication and ease of movement in both cats and dogs. The primary active component, Xelflex, is a clinically evaluated milk-protein derivative that targets natural recovery pathways to support comfortable movement. By focusing on root-cause nutritional support rather than superficially managing symptoms, the premium daily supplement offers a non-medicinal preventative care option for ageing animals, active working breeds, and pets exhibiting early signs of joint stiffness.
To complement the collagen base, the zero-additive formula integrates a balanced matrix of established structural joint nutrients. Each measured serving delivers 300mg of glucosamine to support cartilage health, 200mg of chondroitin to aid shock absorption, and 200mg of organic MSM to maintain healthy cellular tissue. True to the brand’s formulation philosophy, this nutritional foundation is further enhanced with 40mg of bioactive turmeric extract, alongside taurine and yucca schidigera to support optimal nutrient absorption and metabolic resilience.
Trade stockists, veterinary professionals, and pet owners should visit the LitPet website for further information.
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Dan Everett