Nigel Baker
Chief Executive
Nigel joined the Pet Industry Federation in December 2012 and has more than 30 years’ experience in the pet trade, bringing considerable commercial experience from the senior positions he has held in pet food manufacturing and supplier companies.
Alexandra Baker
Chief Operating Officer
Alex is responsible for overseeing the strategic direction of the company including co-ordinating company policy and working with a range of welfare, government and veterinary groups on policy issues that affect PIF members.
Rosie Coleman
Membership Manager
Rosie is responsible for driving membership value and engagement by delivering a range of communications and initiatives to support PIF members in their businesses. This includes MarketPlace, Member Spotlights, the Membership Handbook and Members’ Area. Rosie is also the first point of contact for members providing expert advice and guidance on the pet industry.
Dan Everett
Operations Manager
Dan supports members across a wide range of business-related topics, providing expert advice on marketing, export, business finance, and growth strategies. He also manages key partnerships while leading the planning and delivery of PIF’s flagship events, including the prestigious PIF Awards, Business of Pets Conference, and member networking events and webinars.
